Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers

by Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California) | Sales & marketing
Published 01/08/1998 by John Wiley and Sons Ltd (Capstone Publishing Ltd) in the United Kingdom
Paperback | 240 pages
235 x 136 x 13mm | 374g

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.